Google doesn’t depend on a single dating factor
Here’s what they say on their guidelines: “ because all factors can be prone to issues. That’s why our systems look at several factors to determine our best estimate of when a page was published or significantly updated.” How does Google identify publishing dates The visible date on time on the page There are two types of dates you can show on your articles: the exact publishing date or the date the article was last updated. According to the guidelines, the dates should be clearly visible to the users and should be properly labeled such as: Published: January 11, 2022 Last Updated: January 11, 2022 Check out this example.I wrote this article back in 2010 and I recently updated it. how to build backlinks to your website Structured data Google can use structured data on your articles if you have any subtype of CreativeWork schema implemented such as Article and Blog CY Lists Posting schema. It will use the datePublished or dateModified in the markup. XML Sitemap Your XML sitemap should also include the publishing or last updated dates for your articles. It should look like this: xml sitemap Note: According to the Guidelines, the publishing date is required and the time is not. When should you change the publishing dates on your blog posts? In my opinion, the only time you should be changing the dates on your blog posts is when you make noticeable changes in existing articles.
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Maybe there is new data on surveys you cited or you have updates on your case studies. And when you do make changes make sure that you label it properly as “updated” not published again. This is a big thing for users as it is a sign that they can trust that you provide up-to-date information. How about completely removing the dates from blog posts? Some websites remove the dates from their articles to show that their content is evergreen. Although it may look suspicious, some studies have shown that it can have a positive impact. Check out these case studies by ShoutMeLoud and UFO.
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