Why does a business need a mobile app?
app?According to the RAEC study , the Russian mobile Internet audience is 103 million people. In terms of the number of installed mobile applications and time spent in them, Russia ranks 6th in the world. The numbers are increasing every year. If a company plans to increase its audience and earn more, it is worth considering developing a mobile application.
Why should a company implement a mobile application?
Applications are an integral part of life. With their help, millions of people communicate, make purchases, send money, call a taxi every day. Therefore, it can significantly affect the efficiency of the company. Here are 5 reasons why you need a mobile application:
1. Increased sales. The decision to buy is made faster - the phone is always at hand. Payment card details are usually entered only once, and then the order is processed and paid in 2 clicks.
2. High conversion. Apps usually include loyalty social media marketing service programs, personalization, notifications. All this increases user engagement and increases the likelihood of purchase, including repeat purchase.
3. Advantage over competitors. The user will choose a quick and convenient purchase in the application, rather than a long and tedious registration on the site from a mobile phone.
4. Expanding sales and marketing channels. Mobile applications open up new opportunities for business - push notifications, geolocation, integration with social networks.
5. Optimization and automation of business processes. With the help of applications, you can automate payment, delivery, and order management. This reduces the likelihood of errors and increases work efficiency.
What is included in the functionality of a successful application?
Here are 5 features that will make your mobile app more convenient, attractive and useful for users:
Push notifications. Instantly inform users about new products, special offers, discounts, promotions. But it is important not to abuse the function so as not to irritate users.
Online payment. Users will return more than once if you give them the opportunity to pay for a product or service in a couple of clicks. It is important that the application supports various payment options: bank cards, QR codes, bank pay services, the Fast Payment System, payment in installments BNPL.
Search and filter. Help customers quickly find the products, services or information they need. The function may include filters by category, price, rating and other parameters.
Integration with social networks. The ability to share content from the application on social networks, leave reviews and comments attracts new users and increases engagement in the product.
Feedback and support: Helps users solve problems and get answers to their questions, and also provides valuable information to the business to improve the application.
Is it possible to do without a mobile application?
Depending on the nature of the business, target audience and resources, you can do without a mobile app. Here are some options:
Limited budget. Developing and maintaining a mobile app takes time and money. If your budget is limited, it’s better to invest in other channels, such as a responsive website.
Local business. A small business operating in a specific area or city has a core audience that is easily accessible through other channels, such as social media or popular marketplaces.
The target audience does not use apps. In some cases, users may prefer other ways of interaction, such as the older generation.
Rare interactions with customers. If the business does not require frequent interaction with customers, the app can be replaced by face-to-face communication. This can be found in B2B services or when selling rare services, such as exclusive cruises to Antarctica.
What to Consider When Developing a Mobile App
When creating a mobile app, you need to consider many factors: from the budget to the promotion plan. But here are the main aspects without which you cannot start developing:
Defining business goals for a mobile app. You need to understand what needs the company has and how to close them. For example, increase the company's turnover, increase brand awareness, or promote a new service. It is also useful to outline future goals that are measured in numbers. For example, make a forecast for revenue or sales volume.
Functionality planning: You need to determine which features will be included in the first release, as well as plan the features that can be added to future versions of the application.
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