Google Ads experience may find them more

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Covering a wide range of topics and offering lessons based on three tiers of experience, the Essential Google Ads Courses should be the first destination on any paid search novice’s path to mastery. These courses are an excellent primer for the beginner, but those with at least some  useful as a refresher before moving on to more in-depth material. If you’d rather take a more self-directed path, you can browse lessons and tutorials by topic in the Google Ads Learning Center. Google Skillshop also offers training and tutorials for Google Ads.

WordStream’s PPC University Once you’ve devoured the official Google learning IT Numbers resources, check out WordStream’s very own PPC University. Even if you’ve gone through Google’s Digital Marketing 101 and 102 courses, PPC 101 is still worth checking out. Here you’ll find lessons on core PPC concepts such as click-through rate, cost-per-action, and conversion rate optimization, as well as in-depth guides on ad text, Quality Score, and account structure.







The PPC 102 and Advanced PPC tracks cover a wide range of topics you’ll need to understand to become a paid search professional. In PPC 102, you’ll learn about negative keywords and keyword match types, how to optimize ad text and make use of extensions, landing page optimization, and the importance of A/B testing, among other topics. If you’re a seasoned Google Ads veteran, check out the more advanced guides on Call Tracking.