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The brand represents the purpose, i.e. the reason why something exists, the foundation of every experience, and which makes it a relevant and necessary brand . In , Accenture Strategy conducts the th annual Global Consumer Pulse Research. To the question "what attracts you to buy certain brands over others of those interviewed see a great "story" in the brand, because it does what it says and will respect its promises % find corporate transparency in it, regarding materials, relations with employees, etc notice whether the company treats its employees wel the brand has ethical values and demonstrates.
Authenticity in everything it does see whether production is aimed at reducing the use of plastic and protecting the environment And therefore from the brand we perceive a whole complex reality that goes well beyond the logo, but tells a story , a story made up of many events, factors, characteristics from wedding photo editing service simple marketing, to production, to the overall economic concept, to the relationship with ethical values and the fundamental political issues of our time . And therefore the logo, the possible slogan, and everything that that specific company wants to communicate are combined in it. For example.
Volvo expresses the principle of "safety and sustainability" in its brand, or Nike, which in Just do it gives the heroic sense of the enterprise. Brand-beyond-image-Chart Return to index The digital age and the metaverse: the future of the brand Even the brand is subjected to the passage of time and the epochal passages of history. One of these is the transition to the digital age. From a research Deloitte analysis & IPSOS , on a sample of , people, two thirds of marketing managers believe that digital and social media are the best channels for building a brand . And again, that the companies that had intended.
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發表於 2023-10-9 12:25:45