Mapping and organizing marketing indicators

CellPhoneList

Measuring marketing from the perspective of profitability brand position customer behavior market analytics communication offline and online and assessment of other elements of the marketing mix product price and distribution Organizing indicators by categories and defining ways of counting them A handy lexicon of marketing indicators a trainers original work for each training participant to use in their daily work PRACTICAL EXERCISES interactive workshops using cardsstickers organizing indicator knowledge work on arranging indicators into chains of dependencies


discussion on how to define indicators and their interpretation active quiz comparison of our subjective perception with model answers Marketing dashboards Tying indicators into a system comparisons of financial results and communication activities Brand Cell Phone Number List Development Funnel emarketing funnel and other dashboards including in the area of media planning Marketing Scorecard MKW a look at activities from the perspective of offline and online communication operational market results customer behavior including social media Development of dashboardsscorecards for selected industries and sectors as well as for campaigns





conducted by training participants PRACTICAL EXERCISES multimedia presentations and the latest case studies in ratio analysis interteam workshops on planning indicator maps dashboards for the industries of training participants competitionvoting for the best scorecard work with tools in Excel positioning against the competition assessment of product potential New marketing effective planning of digital campaigns Comparison of digital indicators with classic marketing indicators Four faces of a digital campaign offline sales support engagement and content marketing lead generation professional marketing and BB marketing ecommerce.