Create search-optimized social media content

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TikTok search feature. Instagram users find new products and brands through the search feature. In , you’ll need to create social content that’s optimized for discovery just like you would for search engines. Just make sure it’s authentic and trustworthy because that’s why people went to social media in the first place. How to prepare for this trend: Get to know social media SEO. Gather your list of keywords.



That answers important questions in an authentic, relatable way. The demand for video content continues to expand The content marketing trend for video is simply more. More features, more formats, and more videos on platforms that were Iceland Phone Number traditionally text-first. TikTok kicked off the short-form vertical video trend a while ago. Those quick clips are still an engagement superstar on most platforms (short-form videos are % more likely to get shared than any other type of content). What’s shifting in is the thirst for video content beyond the -second clip. Gen Z viewers, for example, are heading to YouTube to watch hours-long fan videos that deep dive into shows they stream.




Content marketing trends - screenshot of YouTube video recapping downton abby. Gen Z is known for their love of bite-sized clips, but they’re increasingly consuming longer videos. TikTok is even pushing its creators to produce longer videos. And it’s toying with the idea of another bump in max video length to minutes (which would match the max length that Instagram pushes to Reels). Expect new features to make longer videos more enjoyable. For example, TikTok added scrubbing thumbnails so viewers could scan videos for their favorite moments. Content marketing trends - screenshot of a video showing the floating thumbnail feature. Social media platforms continue to add features to make longer videos more popular. You’ll even start seeing more videos on LinkedIn, especially since a video is times more likely to be shared than a text post. Don’t expect funny cat or cool vacation videos though.