A further step is to procure the rights to a profitable product or service

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These decisions lie with the market itself, and you cannot hope to control them. Instead, you should know how to test the effectiveness of your idea on a segment of your potential market before falling head-first into it. Seek opportunities to sell a larger ticket item or bundle your products together to provide more value to your customers at a low personal cost. Cross-Selling – Partner Up With Companies to Boost.

Your Suite of Services Cross-selling involves the partnership of two or more companies, where companies share their customer base. This is a good business and marketing strategy as it saves your customer acquisition cost real estate agent email list and allows you to tap into another area. Partnerships are a vital part of every business that, when utilised correctly, can lead to a massive boost in sales. It costs less than its front-end counterparts. Unlike reselling and upselling, it encourages your customers to purchase another different product that is still related to the initial item they purchased. Joint ventures give you the opportunities to explore ways to increase your revenue.



This product should be logically suitable for your new customers. For example, if you are in the interior design business, you can collaborate with companies in the same genre, such as carpentry, furniture, movers or cleaning companies. Each of these partnered companies specialised in a niche. Their comparative advantage can provide a more holistic suite of services to boost your company’s value to the customer and allow you to hike up your customer’s ticket item. The extra revenue you gain from back-end sales can be diverted back to advertising costs for your current product.