Basic measures for local SEO

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Difference with MEO MEO is translated into Japanese as "Map Engine Optimization" and refers to measures to display your store's information higher on Google Maps. On the other hand, local SEO includes MEO, but local SEO also includes measures that are not based on maps, such as displaying your site's information higher on the Google search engine and managing word of mouth. In other words, the difference is whether the scope is limited to the map or the entire search engine. Types of local SEO There are two main types of local SEO strategies. Here, we will provide an overview of each measure. local pack Local packs are Google My Business listings that appear at the top of Google search results pages (SERPs). Typically up to 3 companies will be displayed along with the map.


Each business includes information such as name, rating, contact information Oman Phone Number Data number of reviews, etc. If displayed here, it will be more visible to users and increase the likelihood that they will visit your store. Local pack rankings are an important element of local SEO, and are influenced by Google My Business registration information, review quality/quantity, reliability, etc. By achieving high rankings in local packs, you can increase your exposure to and attract local customers. By the way, the search ranking of local packs is determined by the following factors. Relevance to search keyword popularity Distance from search position It is difficult to acquire location information.




And popularity through the web alone, but by creating content with an awareness of ``relevance to search keywords,'' you can increase your chances of ranking high. knowledge panel A knowledge panel is a type of information panel that appears on Google search results pages. It mainly contains concise information about famous people, famous places, organizations, historical events, etc. The knowledge panel includes a basic profile, photo, links, and more, allowing users to access the information they need directly from the search results page. It's an easy-to-use tool that anyone can use, as it allows them to grasp basic facts without having to make multiple clicks. Local SEO is useful in that it allows you to include information to ensure reliability, such as main products and year of establishment.