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The owner had extensive experience in my client’s target market. Their approach was the most human of the bunch (they don’t use bots). They wanted to work closely with us on the messaging. I have tremendous respect for the owner of that firm. I worked really closely with that provider and the client to develop the messaging sequences (I’d been guiding their marketing strategy for years). I met with the provider weekly and sometimes semi-weekly to review results and help tweak their approach. We carefully segmented the target profiles and made sure the


messaging was relevant to the target firm/persona (based on Afghanistan WhatsApp Number extensive buyer research). Over the course of months, they booked meetings, - of which met my client’s marketing qualification criteria. They spent $K to get one well-qualified lead, which never went any further than the first meeting. My LinkedIn Outreach Compared to the Outsourced Firm As a point of comparison, I was doing LinkedIn outreach for myself at that same time. I booked meetings and got qualified leads in that same month period. Once I showed them this comparison, I convinced the client to





ake this work in-house, and I helped them replicate what I was doing. Outsourcing LinkedIn Lead Generation May Get You New Connections, But Not Much Else Another client hired a LinkedIn lead generation firm considered to be one of the best in the business. My client worked with this firm for about a year. The lead gen firm got my client a lot of new connections, but only a tiny handful of meetings…none of which were qualified prospects.  to sell him something. These lead gen firms can increase your connections on LinkedIn, but they really struggle to take it much further, and they tend to churn through clients pretty quickly. Generally, their client retention rate is about - months…about the length of their contracts.