It would mainly focus on category

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The mainstream categories include clothing, beauty, fresh food, jewelry and cultural toys. and education and training, etc. What makes the brand excited is that unlike Douyin Kuaishou’s early strategy, the video account made no secret of its emphasis on brand merchants in the early stages, especially leading brands. For example, during last year’s Double investment promotion, it was specifically mentioned that.


It would mainly focus on category leading brands, cutting-edge brands and brands growing through live video accounts. During Indonesia Phone Number the event, key events with a GMV of over million would be given priority; during the subsequent New Year’s Festival, not only would the page display focus on brands, Traffic coupons and more exposure will also be provided to high GMV merchants. In the "WeChat Open Class Pro" in January this year.





It was revealed that the total usage time of video account users has exceeded % of the time in the circle of friends. In , video accounts will gradually transform from pan-information content to a diverse and symbiotic content consumption platform, continue to invest billion in traffic, and provide richer and more complete monetization tools and incentive policies to help anchors grow and newcomers start cold.