Jobs to be Done methodology

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That is more likely to succeed in the market. It will surely find resonance in the public that has a latent need and that, yet, does not have an efficient solution for it. But don't think you need to reinvent the wheel, okay? Innovating does not necessarily mean inventing something unusual . You can start from products and technologies that already exist, but offer a new solution that solves the consumer's job more efficiently . This happened, for example, with transportation applications, such as Uber and Cabify. Taxis solved the public's problem, but they were not the ideal solution that passengers needed. There was a latent need to simplify the

acquisition of the service and not only to be transported, but also to Chinese Australia Phone Number List receive better care. It was in this way that applications became the ideal product to do the work of consumers. How to apply JTBD in the best way? Below, you will see some tips on how to apply the Jobs to be Done methodology in your business efficiently. Perform searches focused on jobs Marketing surveys typically focus on the product. Who has never answered a feedback questionnaire asking what we think about a certain product or what could be improved in it? This is the most common approach, but it can hide the real needs of the public. On the other hand, the JTBD methodology demands that you focus research on what the consumer wants to solve. The McDonald's example shows that, first, the team simply observed customer behavior





. From the annotations, it was possible to take the second step: question how that experience could be better , not directly how to perfect that product, you understand? Solution focus comes later. ADVERTISEMENT Use Big Data In the information age we live in, the amount of data available about the consumer cannot be wasted. Tools like Google Analytics and Hotjar allow you to analyze user behavior and understand what they are looking for. A site's internal surveys, for example, can bring you valuable information about your client's doubts and needs that your products and content may not resolve. Hotjar heat maps help you understand the most searched content and the paths that the customer takes to achieve what they want. In this way, you can extract strategi