Identify lead maturity You will have understood

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Qualifying a lead is equivalent to getting to know them to assess their degree of compatibility with your targets. But a qualified lead is not necessarily ready to make a purchase (remember: a qualified lead is not a prospect)! Therefore, not all qualified leads are at the same phase of the buying cycle. We distinguish : Cold leads , who are interested in your offer but are not yet ready to buy, either due to lack of maturity regarding their needs, or for financial or timing issues for example.

Hot or mature leads , who are ready to take the plunge Phone Number Data and become customers. Warm leads and cold leads should not be addressed the same way. While the former can be contacted by your salespeople; the latter must be “worked” to mature and gradually advance in their purchasing journey, until they become hot leads. Qualified leads: how to make them mature? Once you have qualified your leads.




You must manage to support the less mature ones in their thinking. To do this, you have several solutions, which can (and should!) be deployed together. Content Marketing To mature your leads and convert them into prospects, Content Marketing is THE ideal solution. The point is to provide your leads with quality content that addresses their issues and gives them information that feeds their thinking .