Load content Elementor Affiliate URL STRUCTURE

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The URL structure is an important part of on-page optimization, even if the URL length is not a direct Google ranking factor. Nevertheless, the principle of “as short as possible, as long as necessary” has proven to be good. Such URLs are also called SEO URLs or SEO-friendly URLs. Because both the Google bot and the user can access short URLs better. And of course the user doesn't feel overwhelmed when he sees a short or medium-length URL. This also means that short URLs are more likely to be clicked on and shared than long URLs.


In addition to the URL length, the position of the focus keyword should also be taken into account. It is recommended to use the keyword as close to the front of the URL subdirectory as possible. Because something that is at the front is more relevant to Google than something that is Australia Phone Number Data further back. And while we're on the subject of the subdirectory of the URL : due to friendly URLS, I would rather use a few subdirectories. Subdirectories are created, for example, through the use of categories and subcategories.





However, the click depth is more important than the subdirectories . The following applies here: the fewer clicks the user needs to get to the desired page, the better. As a guideline, you can remember a maximum of three clicks. What this means for you is that you should link the most important pages of your website on your homepage . PAGE NAVIGATION In on-page SEO , page navigation primarily refers to the main menu of your website.