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What is the most effective? To compare email vs linkedin messages, you need to consider these criteria: Reply rate Follow-up Velocity Deliverability Cost Data management Scale . Open and reply rate Linkedin cold messages and Inmails tend to have a better reply rate than emails. Email reply rate Email inbox are super flooded. The widely accepted average across all cold emails is approximately % to %. But it heavily depends on your campaign on copywriting.

Some good outreach managers can go up to % reply rate when their seo expate bd email is super personalized. Linkedin message reply rate Linkedin message inboxes are less flooded. The average reply rate is - %. Inmails reply rate LinkedIn InMails have better stats than emails, the average reply rate is - %. This is a premium linkedin feature, so obviously fewer people are sending them. As you only have a limited amount per month to send, people tend to work on their copywriting more than on a free email.



Follow-up Linkedin messages require fewer follow-ups than emails to get a reply. You can’t send follow-ups with Inmails. Email follow-up On average, % of leads reply after the th follow-up email. You can see that the more you send follow-ups, the more you get replies. email response rate stats Linkedin message follow-up Linkedin messages require fewer follow-ups. After - follow-ups, almost all the leads reply. linkedin message follow up stats Inmail follow-up To protect linkedin users from spam.