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The essence is to turn dry data about a product into advantages and then into ultimate benefits for the recipient. example. You sell a face cream based on nanotechnology. If you limit yourself to this information, you won't gain much. When you add that encapsulating the active ingredients of cosmetics in nanobodies allows them to reach deeper layers of the skin, which translates into greater efficacy, you increase the chances of the product being chosen without a customer. hint! Content should contain information that turns product descriptions into recommendations. So please include answers to basic questions and frequently asked questions.

The description to eliminate doubts has two important functions. One is to replace the inability to C Level Contact List directly contact the product, and the other is to act as a seller. The buyer must ensure that the given item meets his expectations. Therefore, you must focus on clearing any doubts in your contentl? Provide product information related to other models or competing products. Show that it's suitable for buyers using strong arguments. example.



You are creating a product description for a laser hair remover. To convince the recipient to buy it, you can write that although it is more expensive than a classic epilator, it provides a long-lasting effect of smoothing the body. If comparing to other laser models, highlight the shorter hair removal time. The following will help you create a description of the advantages and benefits that will reassure you (return point). Writing a unique copy of the description received from the manufacturer is not a step in the right direction for two reasons.