How to evaluate the work of an SMM-specialist?

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There is such a smart concept – key performance indicators. Now it is everywhere, especially developed in the design management. But it can also be used to evaluate the work of your employees, in particular SMM-specialists of your company.

But KPI for an SMM-scruator is difficult to choose. Half of the indicators are easy to hack and some SMM-specialists use it. Some of them do not know how to negotiate, so they work with metrics, which can not affect.
What SMM does

Globally, SMM does three things:

    Content.
    Communications.
    Traffic.

Content. SMM-specialist is responsible for the release and publication of photos, videos, text. A specialist comes up with what, when and how to make and publish content.

Communications. People go to shopify website design  social networks for communication. But many forget about it, and begin to publish advertising and reputation publications, score for communication with users, translate all requests “Price?” “Can you do it...?” “Call the manager by phone.” In the era of algorithmic news feeds, those communities that communicate with subscribers win.

Traffic. Traffic is a flow of potential customers – the target audience. Traffic control and surveillance is also an SMM-holder task.

The issue of sales requires special attention. The business goes to social networks for sales, but SMM-scooker, SMM-scientists, SMM agencies can not guarantee sales. Sales are affected by a hey of events and facts. People don’t buy because of SMM, or cool content, or because of optimizing advertising shows. People buy because they are convinced that they are useful to the product. SMM buoyants are looking for a target audience on social media, advertise the product, handle all requests and prepare a potential customer for sale. Let’s take a closer look at what an SMM-scientist can do. They are tactics, they create content, are responsible for publishing, customize ads, execute a promotion plan. Experienced SMM-shooks can do a good SMM strategy. The strategy is created taking into account all the marketing and digital strategy of the brand.
How to measure?



Subscribers. The most common metric in the world of SMM. It seems that every SMM specialist has passed the stage in his professional ladder, when he was supposed to bring the n-n number of subscribers. KPIs are easy to screw and crack. These SMM-scuffs are tempted by bote farms and likes.

Increased coverage. Almost all social networks that know how to show statistics can show coverage. Cover - how many people have seen your community, page, account. This is probably one of the most important indicators for an SMM-seller that performs direct sales tasks.

Attendance of the site from the group. We track clicks and further behavior from social networks to the site. A good SMM-scientator leads a targeted, trained audience to the site. With the help of Google or Yandex analytics systems, they study how much time a person spent on the site, that he saw that he did not see.